City Colleges of Chicago is a system of seven colleges spread out across the city, empowering Chicago residents since 1911. But with a dated brand that didn’t showcase the collective’s story or the individuality of each college, it was difficult to connect with target audiences.
In this campaign, I helped the Simple Truth creative team bring the voice to life through creative campaign concepting, which eventually led to a campaign allowing each college to express themselves while also giving students a city-wide system that’s seven strong.
