You know the logo, you love the taste, and since 1950, King’s Hawaiian has made sure the world is fed with their sweet, ultra-tasty, easily-accessible dinner rolls. In an effort to continue expanding their customer base via digital reach, KH strategized an engaging lineup of email drip series to tag along their exciting summer sweepstakes.
I was hired on to assist their in-house copy and creative teams in this vast, seasonal undertaking. My primary projects were the “Sunday Slider” email series (weekly) and “The Taste of Aloha” sweepstakes broad communication emails.
