Tastemade is a global media giant that shares and highlights food, travel, and lifestyle content. Their social channels garner millions of subscribers and reach multi-millions of screens daily. Collectively, they can be categorized as “super influencers,” but put simply put, they’re a cultural resource for all things trending.
I came onto the creative team as a long-term freelancer, specializing in caption and description copy for their Snapchat and TikTok channels. Below are a samples of several winners that have garnered over a million views each, in addition to thousands of comments, resulting in an engagement increase of over 20% in ~90 days.